Up Close & Personal
A Geologist Is There.

Temporary Exhibit

Problem:
Syracuse University’s Geology Department needed to drum up applicants for their many majors.

Solution:
We developed an elaborate exhibit to be displayed in the lobby of the Geology building. The imagery, the language and the content were geared toward visiting high school students and freshman of the university with undeclared majors. We focused on the thrill seeking geologists who study natural disasters.